Here’s a Local SEO Case Study for Atelier V – Casual Fine Dine Restaurant & Cocktail Bar, based on the data provided in the June 2024 Monthly Marketing Report:

📍 Local SEO Case Study: Atelier V

Client: Mr. Vedant Newatia
Location: Indore, India
Industry: Hospitality – Casual Fine Dining Restaurant & Cocktail Bar
Project Manager: Shriram Raghuvanshi
Objective: Improve search engine visibility and attract relevant local traffic

🎯 Project Objectives

Increase visibility on local search results

Drive foot traffic to the restaurant

Boost online credibility via listings and reviews

Improve Google Maps rankings for high-conversion keywords

🛠️ Actions Taken

1. Google Business Profile Optimization

Continuous monitoring and update of GMB reviews and Q&As

Keyword-focused questions and review responses

Optimization of business description and services listed

2. Local Business Listings

✅ Approved on 10+ major platforms including:

ProvenExpert

IndoreRocks

FoodChow

HelloBiz

FreeListingIndia

📞 Pending phone verification: Cleartrip
🕒 Under review: LocalFrog

Listings ensure NAP (Name, Address, Phone) consistency and citation building for local SEO.

3. Image & Social Sharing (Local Authority Signals)

Uploaded restaurant images (e.g., Chicken Rendang with Jasmine Rice) across:

Pinterest, Imgur, Dribbble, MediaFire, Tumblr

Enhanced visibility and backlinks through high DA image platforms (DA 85–94)

4. Content Marketing & Engagement

Articles submitted to Medium, LiveJournal, Articleted

Blog commenting on relevant food/restaurant reviews (many approved)

Articles targeting keyword-rich topics like:

"Vegan Breakfast Bowl Delight at Fine Dine Restaurant in Indore"

"Best Place to Eat Spaghetti Alla Puttanesca Near Me"

5. Profile Creation & Directory Submission

Profiles created on HubPages, FoodCluster, Apsense

Directory submissions to high-trust directories like:

Jet-Links, Ask-Dir, CelestialDirectory, DirectDirectory

🔑 Keyword Rankings (as of May)

⭐ Significant improvements seen for “near me” searches, critical for foot traffic.

📈 Results & Insights

High Local SERP Presence: #1 rankings for primary keywords on both Google Maps & Web

Rich Local Backlink Profile: From 25+ business, image, blog, and directory sources

Enhanced Online Presence: User-generated reviews, image impressions, and content shares

Organic Visibility: Strong performance in Indore-specific searches tied to intent-driven keywords