Concept:
Cassette is a conceptual music-streaming brand imagined at the intersection of nostalgia and innovation. Rooted in retro-futurism, it reimagines the golden age of mixtapes through a sleek, modern lens, blending analog warmth with digital freedom. The brand identity channels the emotional depth of the past and the limitless energy of the future.

Deliverables:
The project includes a full visual identity and marketing ecosystem, brand logo, digital posters, ad campaigns, meme-based social assets, and banner creatives, all unified through a consistent retro-futuristic design language.

Narrative Flow:
The presentation moves from brand story and tone exploration to visual storytelling and campaign execution. Each creative element reinforces Cassette’s core idea: music as both memory and movement, bridging eras through aesthetic and emotion.

Purpose:
Developed as a creative portfolio project to showcase branding, campaign strategy, and storytelling through design. Cassette stands as a tribute to timeless sound culture, proof that the past can still play beautifully in the future.