Overview

Executed and managed a high-intent influencer marketing campaign on Instagram to promote iQuanta’s “Revision Tool” for CAT 2025 aspirants. The campaign’s focus was to build product familiarity, drive measurable engagement, and convert awareness into trial signups within the 20-day pre-CAT period.

Strategy

Collaborated with a macro-education influencer (100k+ followers) whose audience primarily consisted of MBA aspirants and CAT preparation students. The campaign revolved around a countdown-based content hook, “Last 20 Days to CAT”, integrating actionable study tips, revision cues, and emotional urgency to build relevance.
The content tone was serious, motivational, and time-bound, aligning with the aspirational mindset of late-stage CAT aspirants.

Execution

Influencer Outreach: Personally contacted the creator through both email and direct message, ensuring authentic coordination and clarity of deliverables.

Collaboration: Worked closely with the Marketing, Content, Branding, Graphic Design, and Finance teams for seamless creative briefing, review cycles, and payment management.

Tools Used: Instagram Insights for data tracking and post-campaign analysis.

Results

48K+ organic reel views in under a week

600+ comments from active aspirants engaging with the “revision strategy” theme

Cost per view: Less than ₹1

Significantly outperformed engagement benchmarks, with a notably high retention and intent-to-purchase ratio in insights

The reel’s authenticity, precise timing, and strategic messaging led to stronger audience resonance than comparable educational campaigns that quarter.

Key Learnings

This campaign was a masterclass in how strategy meets psychology in influencer marketing.
From negotiating deliverables with creators to optimizing content for conversions, the process revealed:

How timing and emotional urgency amplify engagement in education marketing.

The importance of micro-analysis, CTR, retention rate, comment sentiment, to forecast ROI.

The value of structured communication across internal teams for faster approvals and better creative output.

Also learned the less glamorous side of things, how to negotiate influencer pricing without sounding like a broke intern and how data-backed storytelling outperforms fancy visuals every single time.