Problem: In October 2019, when TagMango is seeing a great success rate with its campaigns, we faced a particular branding problem. Influencers were not attaching themselves as a "TagMango Influencer" just like they would associate themselves as a "Plixxo Influencer".
Solution: Introduce a contest campaign.
The rules were simple:
Reward: The top 9 posts get featured every week on our Instagram profile.
Results:
Why it worked:
23 Oct 2019
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