University Lead Generation 

Advertising Platform : Google Ads 
Monthly Ad Budget: ₹3,50,000
Leads : 292
Cost/Conv : 1092

Project Overview

Managed Google Ads campaigns for a university admission lead generation project with a monthly advertising budget is ₹3.5 lakh. The primary objective was to generate high-quality leads while maintaining an efficient Cost per Lead (CPL).

My Responsibilities

• Planned and executed Google campaigns for university programs.
• Conducted in-depth keyword research and search intent analysis.
• Created high-converting ad copies and optimized ad assets.
• Structured campaigns and ad groups for better Quality Score and relevance.
• Implemented conversion tracking and monitored campaign performance.
• Continuously optimized bids, search terms, negative keywords, and audience targeting.
• Performed A/B testing on ad copies and campaign strategies to improve lead quality.

Results

• Successfully generated a consistent volume of qualified admission leads.
• Optimized campaigns to keep the Cost per Lead (CPL) under control while maintaining lead quality.
• Improved campaign efficiency through data-driven optimization and strategic bid management.
• Increased conversion performance by regularly refining keywords, ad creatives, and bidding strategies.
• Delivered strong ROI, resulting in a satisfied client and long-term campaign success.