Advertising Platform: Google Ads

Monthly Ad Budget: A$12,500
Leads : 295.72
Cost/Conv : A$43.96

Project Overview

Managed Google Ads campaigns for an Australian industrial services company with a monthly advertising budget of A$12,500. The primary objective was to generate high-quality leads for Fencing, Crowd Control Barriers, and Height Safety services across Australia and New Zealand, while maintaining an efficient Cost per Lead (CPL).

My Responsibilities

• Planned and executed Google Search and Performance Max campaigns.
• Conducted keyword research and search intent analysis.
• Created high-converting ad copies and optimized ad assets.
• Structured campaigns and ad groups to improve Quality Score and ad relevance.
• Implemented conversion tracking and monitored campaign performance.
• Optimized bids, search terms, negative keywords, and audience targeting.
• Performed A/B testing on ad creatives, landing pages, and bidding strategies.
• Managed budget allocation to maximize conversions and ROI.

Results

• Successfully generated a consistent volume of high-quality B2B leads.
• Maintained an efficient Cost per Conversion through continuous campaign optimization.
• Improved campaign performance with data-driven bidding and audience optimization.
• Increased conversion rates by refining keywords, ad creatives, and targeting strategies.
• Delivered strong ROI, contributing to long-term client growth and satisfaction.