Google Ads – Electronics Industry (E-commerce Sales)

Advertising Platform: Google Ads

Industry: Electronics (E-commerce)
Target Location: United States (US)
Campaign Objective: Online Sales
Monthly Ad Budget: $30,000

Campaign Performance

• Ad Spend: $29,210.41
• Total Conversions (Sales): 794.19
• Average Cost per Conversion: $36.78
• Conversion Value: $577,957.23
• ROAS (Conv. Value / Cost): 19.79x
• Impressions: 2.56M+
• CTR: 1.05%

Project Overview

Managed Google Ads campaigns for an electronics e-commerce brand targeting customers across the United States. With a monthly advertising budget of $30,000, the primary objective was to maximize online sales while maintaining a high Return on Ad Spend (ROAS). I managed Google Ads campaigns, focusing on revenue growth, campaign optimization, and profitable scaling.

My Responsibilities

• Planned and managed Google Ads campaigns.
• Optimized product feeds through Google Merchant Center.
• Conducted audience research and keyword analysis to target high-intent buyers.
• Created and optimized ad assets for improved performance.
• Implemented purchase conversion tracking and value-based bidding.
• Optimized budgets, bidding strategies, audiences, and product performance.
• Performed A/B testing on creatives, product , and campaign strategies.
• Monitored campaign performance and scaled high-performing campaigns based on ROAS.

Results

• Generated 794+ online sales within a single month.
• Achieved a 19.79x Return on Ad Spend (ROAS) by driving $577,957+ in conversion value from $29,210 in ad spend.
• Maintained an efficient Cost per Conversion of $36.78 while consistently increasing sales.
• Reached 2.56 million+ potential customers through optimized campaign targeting.
• Improved overall campaign profitability through continuous optimization, audience refinement, and smart bidding strategies.