Beauty & Personal Care | Google Ads

Advertising Platform: Google Ads

Industry: Beauty & Personal Care (E-commerce)
Target Location: India
Campaign Objective: Online Sales
Monthly Ad Budget: ₹2,00,000

One-Month Campaign Performance (January 2025)

• Ad Spend: ₹1,71,997.56
• Conversions (Sales): 1,623
• Cost Per Conversion: ₹105.97
• Conversion Value (Revenue): ₹12,35,442.25
• ROAS (Conversion Value / Cost): 7.18x

Project Overview

Managed Google Ads campaigns for a Beauty & Personal Care e-commerce brand across India, with a monthly advertising budget of ₹2,00,000. During a one-month campaign period (January 2025), I focused on driving profitable online sales through Google Search, Shopping, and Performance Max etc campaigns. By implementing data-driven optimization strategies, I successfully increased conversions while maintaining an efficient Cost per Conversion and achieving a strong Return on Ad Spend (ROAS).

My Responsibilities

• Planned and managed Google Ads campaigns.
• Conducted keyword research and audience analysis to target high-intent shoppers.
• Optimized Google Merchant Center product feeds for improved Shopping campaign performance.
• Created compelling ad copies and optimized creative assets.
• Implemented conversion tracking and value-based bidding strategies.
• Optimized budgets, bids, search terms, audiences, and device performance.
• Performed A/B testing on ad creatives, product feeds, and campaign structures.
• Continuously monitored campaign performance and scaled profitable campaigns based on ROAS.

Results (One Month)

• Generated 1,623 online sales in one month.
• Achieved ₹12.35 lakh in conversion value from ₹1.72 lakh in ad spend.
• Delivered an impressive 7.18x ROAS, maximizing profitability.
• Maintained a low Cost Per Conversion of ₹105.97.
• Improved campaign efficiency through continuous optimization, audience refinement, and smart bidding strategies.