Beauty E-commerce | Meta Ads

Advertising Platform: Meta Ads 

Industry: Beauty & Personal Care (E-commerce)
Target Location: India
Campaign Objective: Online Sales
Monthly Ad Budget: ₹65,000

One-Month Campaign Performance (May 2025)

• Ad Spend: ₹49,475.75
• Purchases: 493
• Purchase Conversion Value: ₹3,10,296.73
• Average Cost Per Purchase: ₹100.36
• Average ROAS: 6.27x

Project Overview

Managed Meta Ads campaigns for a Beauty & Personal Care e-commerce brand across India with the objective of driving profitable online sales. I executed and optimized conversion-focused campaigns across Facebook and Instagram, resulting in strong sales growth while maintaining an efficient Cost per Purchase and a high Return on Ad Spend (ROAS).

My Responsibilities

• Planned and managed Meta Ads campaigns focused on online sales.
• Built full-funnel campaigns using prospecting, retargeting, and catalog sales strategies.
• Created Custom Audiences and Lookalike Audiences to reach high-intent customers.
• Developed high-performing ad creatives and persuasive ad copy.
• Implemented Meta Pixel and Conversion API for accurate purchase tracking.
• Optimized campaign budgets, placements, bidding strategies, and audience targeting.
• Conducted A/B testing on creatives, audiences, and campaign structures.
• Continuously monitored campaign performance to improve ROAS and scale profitable campaigns.

Results (One Month)

• Generated 493 online purchases in a single month.
• Achieved ₹3.10 lakh in purchase revenue from ₹49.48K in ad spend.
• Delivered an impressive 6.27x ROAS, ensuring profitable campaign performance.
• Maintained an efficient Cost Per Purchase of ₹100.36.
• Increased sales and overall campaign efficiency through continuous optimization, audience refinement, and data-driven scaling.