Spec Campaign: The Mad Roast Menu
Spotted a quirky job opening for Copywriter at Mad About Digital and decided to ditch the standard cover letter for something spicier.
Enter The Mad Roast Menu. No brief. No rules. Just bold, cheeky chaos.
🔮 Concept: Food delivers savage roasts, packed with sass, wit, and unapologetic personality written all over it (literally).
🛠️ Skills: Concept Development, Copywriting (Bold & Cheeky Tone), Social Media Strategy, Creative Positioning, Visual Communication
✍️ Style: Fun, chaotic, and scroll-stopping with bright visuals, pop culture punch, food humor, and meme-inspired energy.
📎 Tools: Canva, Google Docs, ChatGPT, Coffee-fueled Brainstorms™
17 Apr 2025
Keywords
copywriting
spec campaign
creative thinking
social media content
funny carousel
proof of work
food-themed content
