Spec Campaign: IPL #BreakAllBoundaries (by Hinglish)
💼 Brief: Create an insight-led, storytelling-driven IPL #BreakAllBoundaries campaign (by Hinglish), spotlighting cricket’s deep cultural impact. 🏏
🔮 Concept: Bite-sized slice-of-life stories that capture how cricket breaks societal norms and invisible boundaries, turning IPL into more than a sport — a shared national feeling.
🛠️ Skills: Creative Storytelling, Insight Mining, Campaign Ideation, Character-Driven Micro-Copy, Narrative Copywriting
✍️ Style: Clean, minimalist visuals inspired by JioHotstar branding & colours, with bold, standalone copy tied together by a larger theme
📎 Tools: Canva, Google Docs
25 Mar 2025
Keywords
creative brief
copywriting
IPL campaign
emotional storytelling
cultural marketing
microcopy
copy challenge
passion project
