Scaled to 60+ Conversions at $15–$18 CPL While Increasing Volume (Meta Ads)
This project focused on scaling Meta Ads campaigns while maintaining strong cost efficiency.
By optimizing campaign structure, refining audience targeting, and improving ad creatives, I increased conversion volume without significantly increasing cost per lead.
Performance Highlights:
- Generated 60+ total conversions across campaigns
- Achieved $15.56 CPL (27 conversions) in initial phase
- Scaled to 33 conversions at $18.34 CPL
- Managed performance within $420–$605 ad spend range
- Maintained efficiency while increasing volume
This highlights my ability to scale campaigns profitably, balancing both volume and cost a key requirement for performance driven businesses.
30 Mar 2026
Keywords
Meta Ads
