Google Ads lead generation system designed for service-based businesses (education, healthcare, local services) focused on capturing high-intent search traffic and converting it into qualified leads.

Campaign Structure (Built for Results)

• 3 Campaign Setup:
  • Brand Campaign → High conversion rate (20–30% CVR)
  • Service Keywords → Core lead driver
  • Location-Based Campaigns → Higher intent, lower CPA

👉 Expected Outcome:

• 20–35 qualified leads/month per campaign cluster

Keyword Strategy (High-Intent Focus)

• Target keywords like:
  • “best coaching institute near me”
  • “dental implant cost near me”
• Mix of:
  • Exact match → Lower CPA
  • Phrase match → Scale

👉 Benchmarks:

• CTR: 6–12%
• CPC: ₹15–₹40 (depending on niche)

Ad Copy Optimization

• Offer-driven ads:
  • Free consultation / Demo class
  • Limited slots / urgency
• Trust elements:
  • Experience / reviews / certification

👉 Expected:

• Higher CTR (8–12%)
• Improved Quality Score → Lower CPC

Landing Page System

• Focused on conversion:
  • Clear headline
  • Trust signals
  • Simple form (Name + Phone)

👉 Expected:

• Conversion Rate: 10–20%

Conversion Tracking & Optimization

• Track:
  • Form fills
  • Calls
• Optimize based on:
  • CPA
  • Conversion rate
  • Keyword performance

👉 Expected CPA Range:

• ₹300–₹800 per lead (depending on competition)

Final Outcome (System Level)

• 20–35 leads/month per campaign setup
• Consistent CPA within ₹300–₹800
• Scalable system for long-term growth

This case study demonstrates my ability to design data-driven Google Ads systems focused on measurable outcomes, combining high-intent targeting with conversion-focused execution.