Led customer lifecycle retention through segmented journeys, creative automation, and full-funnel campaign orchestration.
Built advanced CleverTap journeys for high-conversion user cohorts based on behavior and transaction history
Launched cohort-specific campaigns across WhatsApp, email, SMS, web pop-ups, and push notifications
Partnered with external agencies to deliver on-brand creative assets and copy for each campaign type
Designed and deployed activation, reactivation, and win-back flows across non-activated and lapsed segments
Drove segmentation by purchase activity, building journeys for first-time, dormant, and repeat-lapsed users
Monitored journey performance and triggered real-time optimizations to improve lifecycle metrics