Owned data insights, dashboarding, and subscription analytics to optimize content, user journeys, and platform growth.
Delivered deep content insights across SVOD and AVOD to inform subscription and engagement strategy
Created dashboards across genres (News, Music, Kids) to track performance and viewer behavior trends
Analyzed new launches based on time spent, completion rates, and registration impact
Monitored key metrics: carousel views, MAU, DAU, demographics, and intermediate screen drop-offs
Led subscription funnel diagnostics (I2R, R2S, S2R) using Appsflyer, GA, and internal data platforms
Managed payment gateway data and reconciled pack-wise revenue across multiple dashboards