Drove end-to-end user retention strategy for OTT platform EPICON through automated campaigns and audience segmentation.
Launched journey-based campaigns via CleverTap, targeting users across email, SMS, push, and in-app
Boosted subscriptions and video views by creating personalized flows from install to engagement
Improved click-through rates using daypart analysis and behavioral targeting across email and SMS
Resolved OTP delivery delays by analyzing SMS funnel drop-offs and coordinating with technical teams
Managed and optimized renewal, free trial, and auto-renewal segments to improve conversion rates
Partnered with creative and copy teams to align messaging with user behavior and content priorities