Content Marketing Case Study: Dental Blog Content (Australian Client)

Objective:

To establish the dentist as a trusted local authority in oral health while driving more patient appointments through informative, SEO-optimized blog content.

Key Goals:

→ Boost Local SEO – Rank for high-intent keywords like "local dentist" and "emergency dental care near me."

→ Educate Patients – Simplify complex dental topics to reduce fear and encourage bookings.

→ Increase Conversions – Turn blog readers into clinic visitors with clear CTAs.

Here Are The Blogs I Created For Them:
Impact of Dental Implants on Improving Your Oral Health

Why You Should Never Ignore a Chipped or Cracked Tooth

Dental Crowns vs. Fillings: What’s the Best Option for You?

Myths About Cosmetic Dentistry You Shouldn’t Believe

Local Dentistry vs. Corporate Dentistry: Exploring Your Dental Options

14 Must Ask Questions During The Braces Removal

How Does Diabetes Affect Your Oral Health?

Results:

→  35% increase in appointment inquiries from blog readers

→  Reduced patient anxiety – Clinic staff reported increase in calls due to clearer pre-appointment info

→ Stronger local reputation – Featured in 2 community health guides