My Role & Contribution

At Sarayan Architects, I took charge of creating engaging Instagram content that communicated the brand’s architectural philosophy in a visually appealing and digestible way. I worked closely with the Founder to brainstorm ideas, write compelling carousel scripts, and deliver content that educated, inspired, and grew the brand's online audience.

Key Responsibilities

1. Wrote Instagram carousel scripts and captions that simplified architectural concepts into creative, user-friendly content.

2. Planned and maintained the content calendar to align posts with campaigns, events, and design milestones.

3. Collaborated with the design team to ensure the visuals and copy worked cohesively to reflect brand identity.

4. Regularly proofread and edited content to ensure clarity, correctness, and tone consistency.

Results

- Achieved a 42% increase in Instagram viewership over 3 months through consistent and strategic content publishing.

- Carousel posts emerged as the top-performing content format, driving more shares and saves than single-image posts.

- Helped position the brand as a thoughtful and educational voice in the architecture community online.

Skills Used

Instagram Content Strategy · Content Calendar Management · Script Writing · Carousel Copywriting · Content Development · Team Collaboration