Project Overview
Mapped the shifting retinol landscape in beauty to uncover key trends shaping product creation and consumer demand. The study focused on how brands position retinol as a leading active across categories, the benefit stories they craft, and the strategic claims that connect with today’s skincare audience.

Scope of Work

- Studied top and challenger beauty brands across clinical-science, premium, and mass-market segments

- Assessed product messaging, claim hierarchy, and supporting benefit language tied to retinol

- Identified five major global trends shaped by consumer behavior, ingredient research, and formulation progress

- Detailed each trend by: consumer insight, benefit promise, claim style, delivery systems, product formats, and messaging patterns

- Organized findings into a structured, presentation-ready story created for brand and communication planning

Outcome

Produced a concise yet insight-rich trend report showing a strong grasp of ingredient-driven storytelling, skincare positioning, and consumer-focused content creation. Demonstrates the ability to translate complex skincare movements into clear, strategic stories that guide product vision, brand voice, and campaign direction.

Tools Used:
Perplexity, ChatGpt & Canva