Project Overview
I looked closely at how retinol is being used across the beauty industry to understand what’s really changing. This included how brands are positioning retinol in different products, the kind of benefits they’re talking about, and the claims that actually resonate with today’s skincare consumers.

Scope of Work

- Studied top and challenger beauty brands across clinical-science, premium, and mass-market segments

- Assessed product messaging, claim hierarchy, and supporting benefit language tied to retinol

- Identified five major global trends shaped by consumer behavior, ingredient research, and formulation progress

- Detailed each trend by: consumer insight, benefit promise, claim style, delivery systems, product formats, and messaging patterns

- Organized findings into a structured, presentation-ready story created for brand and communication planning

Outcome

Produced a concise yet insight-rich trend report showing a strong grasp of ingredient-driven storytelling, skincare positioning, and consumer-focused content creation. Demonstrates the ability to translate complex skincare movements into clear, strategic stories that guide product vision, brand voice, and campaign direction.

Tools Used:
Perplexity, ChatGpt & Canva