I worked with Techbag as a Freelance Technical Writer. 

Objective

As the brand was in its initial launch phase, the website and core messaging were still under development. My objective was to build a strong content foundation through high-quality blogs and persuasive product descriptions that would:

> Establish brand identity and tone

> Build organic visibility

> Educate potential customers

> Drive early lead generation and demo sign-ups

Research & Strategy

To build an informed content plan, I followed a structured research process:

✅ Reviewed how top-performing SaaS brands positioned themselves through content, focusing on voice, messaging frameworks, and content funnels.

✅ Audited competitors’ blogs, landing pages, and email campaigns to identify common themes, keywords, and user pain points.

✅Defined the ideal customer profile (ICP), their stage in the buyer journey, and the kind of content they were most likely to engage with.

✅Worked with the founder to understand their vision, and developed a consistent tone of voice aligned with the brand’s core values—approachable, insightful, and trustworthy.

Execution

1. Created SEO-optimized blog posts on topics relevant to the brand's niche, including how-to guides, pain-point-focused articles, and product education.

2.Wrote conversion-driven product descriptions that clearly communicated benefits and use cases.

3. Built a content calendar aligned with product launches and marketing campaigns.
 

Results

1. Achieved a 28% increase in organic traffic within the first 60 days of publishing blogs.

2. Blog pages contributed to early lead generation, with a 16% boost in demo sign-ups (tracked via CTAs).

3. Helped define the brand’s content guidelines, making it easier for future writers to maintain consistency.

4. Improved average time-on-page by 40% on key blog posts due to clear formatting and actionable content.


Tools Used

> Google Docs

> Grammarly