Objective: Generate high-intent leads through an engaging, short-form video on Facebook.
My Role:
Content Strategy & Ideation: Conceptualized a reel format tailored for Crescent Group’s target demographic (aspiring homebuyers & investors), focusing on emotional and aspirational hooks.
Scriptwriting: Wrote a crisp, high-converting script optimized for Facebook’s 3-second rule, while subtly integrating the brand’s key USPs.
On-Camera Presence: Delivered the script on camera, using confident, persuasive tonality to establish trust and credibility.
Checkout my other work here:
https://drive.google.com/drive/folders/1vc2QiDi1-hZM2B9CmjMDeCC6IRD2PT9w
01 Jun 2025
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