Objective:

To create a practical, no-fluff guide that helps SaaS founders:
✅ Avoid wasting time/money on unproven ideas
✅ Learn real-world validation tactics (beyond surveys)
✅ Position the brand as the trusted advisor for early-stage validation
✅ Drive qualified leads (founders serious about product-market fit)

The Challenge:

Most SaaS founders:
❌ Build first, validate later (if at all)
❌ Mistake "likes" for true market demand
❌ Lack a structured process to test critical assumptions

The Solution:

A step-by-step validation playbook featuring:

1. Assumption Testing Framework

Taught founders to pressure-test 4 key assumptions:

Target market (No "everyone" allowed)

Problem urgency (Do customers care enough to pay?)

Solution fit (Does your product actually fix it?)

Feature priorities (What’s "nice-to-have" vs. "must-have"?)

2. Guerrilla Validation Tactics

Field research scripts to extract honest feedback (e.g., "How do you currently solve this?")

Competitor analysis hacks (Why competing with Microsoft is bad, but niche players signal demand)