Own the end-to-end product design of a B2B CRM tailored for real estate sales teams and field agents

Lead UX across the full customer journey — from Enquiry and Site Visit to Negotiation, Booking, and Handover

Define and implement a scalable design system and reusable UI components for consistency across the product

Create the entire brand identity, including logo, typography, color palette, and visual system

Focus on usability and speed for on-the-go users, designing fast, intuitive, and minimal interfaces

Use iterative design processes — wireframes, flows, mid-fidelity prototypes — to test ideas and improve outcomes

Champion user-first thinking in every design decision, aiming to deliver clean, high-impact UX in a B2B context