Crimson-A case study on a period tracker app

Crimson is a period tracking app designed to help women track their menstrual cycles with ease and confidence. Many existing trackers feel cluttered or overwhelming, so I wanted to create something simple, friendly, and supportive.

 

This app is aimed at young women who want to not only log their periods but also understand their moods, symptoms, and overall cycle health.

 

I worked on everything from user research and journey mapping to wireframes, UI design, and branding. The focus was on making the experience intuitive, visually calming, and personalized.

 

With Crimson, users can:

 

Track cycles, symptoms, and moods in one place

 

Get reminders for upcoming periods

 

Access insights in a clear, non-medical, approachable tone

 

 

This project reflects my passion for designing products that blend usability with empathy.”

26 Sep 2024

Other work by Sakshi Sangle


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