Maybelline Lipstick Brand Competitor Research - Sahil Mudgal

Maybelline (Lipsticks)
 

Explored Maybelline, a global drugstore beauty powerhouse.

USP: Trend-driven, affordable, and accessible makeup inspired by New York fashion.

Business Model: Mass-market approach, extensive global retail presence, social media campaigns.

Why Trust: Backed by L’Oréal, dermatologist-tested, globally recognized brand.

Target Segment: Young women (aspirational buyers, urban & semi-urban).

🌟 Maybelline continues to democratize beauty with affordable trends.

27 Jun 2025

Keywords
Maybelline Cosmetics
Indian Beauty
Affordable Luxury
Competitor Analysis
Beauty Market
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