Project: Competitor Analysis & Customer Persona

For my first project with MyCaptain, I conducted a competitor analysis and developed customer personas for two very different sectors:

Audio Industry – focusing on JBL Soundbar, Marshall Speakers, and Bose Speakers. The study explored brand positioning, pricing, design, sound quality, and target audience preferences.

Food Industry – comparing Pizza Hut, Domino’s, and Pizza Wings. The analysis highlighted product offerings, delivery speed, customer loyalty, and marketing strategies.

Through this project, I identified each brand’s strengths, weaknesses, and unique value propositions, while mapping out ideal customer personas to better understand consumer behavior and decision-making patterns.