JBL (Audio Brand)
 

Conducted competitor research on JBL, a global leader in audio technology. 🎶 

USP: Powerful bass, portable designs, and durability for everyday use.
Business Model: Mid-range pricing, available via retail, e-commerce, and collaborations with sports & events.
Why Trust: Trusted sound quality backed by Harman (Samsung), strong presence in youth & travel segment.
Target Segment: Music lovers, travelers, students, and fitness enthusiasts.

🔊 JBL continues to define accessible and stylish sound solutions.


Marshall (Audio Brand)

Researched Marshall, an iconic brand with a rock ‘n’ roll heritage 🎸 
USP: Vintage design, premium sound quality, built for audiophiles and professionals.
Business Model: Premium pricing, niche positioning, collaborations with artists, selective retail presence.
Why Trust: Legacy brand since the 1960s, trusted by musicians, globally recognized.
Target Segment: Musicians, sound professionals, and premium lifestyle consumers (20–45).

🎵 Marshall blends heritage with cutting-edge audio technology.