Project: Content Strategy & Calendar for Bevzilla

As part of my Digital Marketing Pro Course with MyCaptain, I worked on developing a comprehensive content strategy and social media calendar for the brand Bevzilla.

The project involved:

Conducting keyword and competitor research across Instagram, YouTube, and LinkedIn.

Performing an Instagram audit to identify strengths, weaknesses, and growth opportunities.

Designing an Instagram Marketing Strategy focused on key metrics such as engagement, reach, CTR, and conversions.

Creating a 7-day multi-platform content calendar with clear objectives, content types, captions, hashtags, and publishing timelines.

This project gave me practical experience in social media strategy, content planning, and performance-driven marketing, helping strengthen Bevzilla’s online presence with a structured and engaging approach.