The Challenge

Varthana’s website content lacked SEO optimisation, hindering organic search visibility. Missing descriptions, poorly structured blogs, and a general lack of SEO best practices resulted in the following:

• Low website traffic
• Difficulty attracting potential borrowers searching for student loans online
• Limited online brand awareness

The Solution

We create and implement a 360-degree content-led SEO strategy:

SEO Recommendations

Data-driven SEO recommendations were provided to enhance the website’s content.

Blog Optimisation

Envigo assisted with optimising Varthana’s blog content, focusing on strategic keyword selection, H1 title tags, headings, and final proofreading.

Results and Impacts

Envigo’s content-led SEO approach delivered impressive results for Varthana:

Lead Generation Boost

Monthly leads increased by 150%.

Conclusion

Varthana’s success story exemplifies the power of strategic content-led SEO. The focusing on optimising content to attract even more potential borrowers seeking educational financing through Varthana.