I managed Meta Ads campaigns for Get E Ticket, a travel agency offering domestic and international holiday packages. My role was to plan, launch, and optimize Facebook and Instagram campaigns to generate quality travel enquiries while maintaining cost-effective performance.
Objective
- Generate qualified travel leads
- Increase WhatsApp and Messenger enquiries
- Promote international and domestic tour packages
- Optimize campaigns for better cost per result
My Role
- Planned and launched Meta Ads campaigns
- Conducted audience research and targeting
- Managed campaign budgets (₹300–₹1,000/day)
- Tested creatives and ad copy
- Monitored campaign performance
- Optimized campaigns to improve results
- Prepared performance reports
Campaign Highlights
- Managed 27 Meta Ads campaigns
- Promoted destinations including Thailand, Malaysia, Bali, Japan, Goa, and Kashi
- Ran Lead Generation, Messaging, and Engagement campaigns
- Improved campaign performance through audience and creative testing
Key Learning
This project strengthened my skills in campaign planning, audience targeting, creative testing, budget management, and performance optimization. Managing multiple travel campaigns helped me understand how to adapt strategies for different destinations and business goals.
Keywords
Meta Ads
Facebook Ads
Instagram Ads
Performance Marketing
Lead Generation
Campaign Optimization
Audience Targeting
Campaign Management
Meta Ads Manager
Digital Marketing
Media Buying
Travel M