🚗 60s Commercial Video Editing | Storytelling + Brand Motion

Project Story / Description

Created this 60-second commercial video as part of a Video Editor sample assignment for CARS24.

The brief was to turn raw footage and brand assets into an engaging, informative, and story-driven video within a strict 60-second timeframe. I focused on building a clear narrative arc around the idea that buying cars online is simple and transparent, using dynamic pacing, clean on-brand motion graphics, and rich sound design to give the video a polished commercial finish.

Key Focus Areas

🎯 Story-Driven Narrative – Structuring raw clips into a cohesive 60-second storyline that hooks the viewer in the first 3 seconds and builds toward a clear CTA.

⚡ Dynamic Pacing & Transitions – Keeping cuts rhythmic and engaging to sustain viewer attention without letting transitions distract from the core message.

✨ Motion Graphics & Typography – Designing clean on-screen text animations and visual callouts to emphasize key selling points and app features.

🎧 Sound Design & Audio Polish – Layering background music ducking, whooshes, and subtle SFX to match cuts and give the overall edit more weight and energy.

🎨 Color Correction & Consistency – Balancing exposure, skin tones, and outdoor lighting across different shots to match CARS24’s brand aesthetic.

📱 Audience-Centric Structure – Ensuring the core value proposition is easy to digest, visually compelling, and optimized for digital platforms.

Keywords

Video Editing

Commercial Editing

CARS24

Storytelling

Short Form Video

Brand Video

Motion Graphics

Premiere Pro

After Effects

Sound Design

Content Editing

Social Media Video