Brief: Create Brand Strategy & Marketing Roadmap for a PropTech brand.

Here's how I'll create the PropTech brand strategy and marketing roadmap deck. I'll walk you through my step-by-step process in detail:

Step 1: My Brand Audit Kickoff

I'll begin with a thorough PropTech brand audit across all touchpoints: digital platforms, sales channels, PR, events, and internal comms, to spot gaps in our full-stack real estate platform's identity. I'll interview stakeholders from leadership, product, sales, and CX teams to nail down priorities like tech-driven solutions, local market expertise, and human-centric services for buyers, brokers, and builders.

Step 2: Defining Our Positioning

Next, I'll craft our brand positioning as the most trusted full-stack PropTech platform, promising "Confidence and Convenience in Every Property Deal" with USPs like AI-driven engagement and personalized journeys. I'll build the brand architecture around a master brand (PropertyTech), sub-brands (broker platform, NRI desk), and regional focuses (India, GCC), infusing a confident yet approachable voice.

Step 3: Designing Visual Identity

I'll then lock in brand elements: uniform logos (monochrome on solid backgrounds only), primary/secondary colors, and consistency across sub-brands for a polished PropTech visual identity. Using AI tools like Nano Banana, I'll generate mockups for social visuals and video hooks, embedding.

Step 4: Building the Phased Roadmap

I'll outline an 18-month real estate marketing roadmap: Phase 1 (0-6 months) for SEO-optimized blogs, chatbots, and WhatsApp communities; Phase 2 (6-12 months) for 360° campaigns, broker gamification, and thought leadership; Phase 3 (12-18 months) for OOH, referrals, and CREDAI expos.

Step 5: Content Pillars and Journey Mapping

Finally, I'll develop content pillars such as homebuyer education, broker empowerment, PropTech innovation, and map them to customer journeys (awareness to post-purchase) with ideas like "Story of the First Home." 

Step 6: Demonstrating ROI and Growth Metrics

Finally, I'll dedicate a section to PropTech ROI analysis, projecting metrics like 20-30% CAC reduction via SEO/content, 12-15% lead conversion uplift from gamification/personalization, and 4-6x marketing ROI across phases to showcase revenue impact. I'll study key growth drivers such as 30-50% YoY user growth from communities/events, 25-40% CLV increase via referrals, and broker retention boosting 35-45% annual revenue, using tables for clarity on real estate business growth metrics. This ties everything to quantifiable outcomes like digital sentiment tracking and share of voice.


Tools Used: Canva, Nano Banana, Design.com, Perplexity