Senior Content Strategist

Publicis Sapient 

Led 18-member SEO & content team, driving 65% organic traffic growth, 3X revenue impact, and securing top industry rankings across 40+ markets.

Implemented AI-powered SEO strategies (MarketMuse, Clearscope) that improved SERP visibility by 30%, securing 12+ featured snippets and a 25% conversion lift.

Directed competitive analysis and positioning audits, benchmarking against industry leaders, strengthening product differentiation, and refining growth narratives for enterprise clients.

Managed international SEO strategy, optimizing multi-language websites, ensuring localization and personalization best practices, increasing global engagement by 50%.

Deployed JSON-LD schema types for improved rich snippets, featured snippets, and

enhanced SERP visibility.

Identified and fixed 404 errors, duplicate content issues, canonicalization

misconfigurations, and redirect loops to enhance search engine accessibility.

Implemented robots.txt optimizations, XML sitemap structuring, and dynamic

rendering techniques to ensure efficient page indexing and crawl prioritization.

Ran structured SEO experiments to measure page load speed impact, title tag

variations, and structured content effectiveness, refining SERP performance.

15 Sep 2020 - 07 Jun 2024


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