Owned and optimized SEO for B2C discovery platforms and B2B merchant acquisition, improving visibility, transactions, and onboarding rates.

Launched a URL and content prioritization framework based on traffic, competition, and business value to drive organic growth efficiently.

Fixed Core Web Vitals (mobile responsiveness, image optimization, server latency), reducing bounce rates and improving Lighthouse scores.

Diagnosed and resolved crawl errors and indexation issues via GSC, Screaming Frog, and internal audits.

Improved visibility in Tier 1 and Tier 2 cities by tailoring content and keyword strategies to specific local queries (e.g., "best restaurants in Gurgaon" or "offers in Delhi").

Conducted in-depth local keyword research and implemented location-based targeting, which increased organic traffic by 30% in priority regions.