For my live project, I have chosen the topic “Competitor Analysis & Customer Persona Development”, focusing on three dynamic brands –

1. Lenskart

2. Zoom

3. The Whole Truth Foods

The project aims to analyse competitors by studying their product offerings, pricing strategies, USPs, and customer engagement methods while also creating detailed customer personas that reflect demographics, motivations, goals, and pain points. This research will help in understanding how each brand positions itself in the market, builds trust, and connects with its audience, ultimately providing insights into effective digital marketing strategies.

Tools I have Used

Grammarly

SparkToro

QuillBot

Copy.ai