Objective: To craft witty and pun-filled ‘one-liner’ spec push notifications for Zomato based on themes like season, major festivals, and cricket matches.

Goal: Boost engagement and drive conversions (food orders).

Tone & Voice: Witty, fun, relatable, and pun-filled.

Creative Approach: India is the "Land of Festivals" and Events—there's always something happening across the country that calls for celebration, and a celebration is incomplete without food, right? 

From Diwali to cricket matches, I've crafted these push notifications—keeping in mind the tremendous opportunity to drive engagement and conversions around these events. 

Creative references from popular Bollywood dialogues and songs add that distinct 'Zomato' playfulness and humour.  

Tools used: Google Docs & Canva Pro.