Objective: To create a clear, action-oriented, and FOMO-inducing Last Push email sequence for Myntra’s Diwali Sale 2025.

Goal: Drive urgency and boost end-of-campaign conversions and sales.

Target Audience: Myntra’s primary audience includes Gen Z and Millennial shoppers from urban and semi-urban India. This audience insight shaped the voice and tone—fresh, witty, and driven by Gen Z concepts like FOMO, with playful comparisons such as ‘Stock Out’ hurts like a Breakup.

Creative Approach: With just a few days left before the sale ends, the focus was to amplify urgency and fear of missing out.

Hero Image—“Wishlisted ❤️ & Out of Stock 🛍”—serves as a simple yet clever visual expression of sale urgency, instantly relatable to Myntra’s shoppers.

Headline (H1): “Seeing Your Faves STOCK OUT—Hurts More Than a Breakup🥲...Right?”

This adds a witty touch while reinforcing the FOMO-driven tone.

Body Copy: Short, sharp, and direct—using phrases like “Diwali’s almost here,” “Grab now,” and “Skip the regret” to inspire quick action.

Two sale visuals from Myntra’s website were incorporated to strengthen relevance and visual appeal.

CTA: Clear, action-oriented, and strategically placed to maximize clicks and drive traffic.

Email Subject Line: Option 1: “Grab the Diwali Sale ✨ Before It’s Stock Out”

A/B Test – Option 2: “Last Few Days Left👀 for 50–80% Off Deals✨️”

Preview Text: “Your Festive Faves Are Still Waiting — Grab Them Before the Sale Ends.”

Segmentation: Targeting the 18–40 age group.

Tools Used: Canva & Google Docs.