I conducted a structured competitor analysis of Nike, Adidas, and Puma, focusing on the footwear segment to understand how each brand operates and differentiates itself in a competitive market. The objective of this exercise was to decode their business models, target audiences, and unique value propositions to identify gaps, overlaps, and strategic opportunities. I compared their DTC and wholesale approaches, analyzed how each brand balances performance, lifestyle, and fashion, and mapped out clear differences in their positioning and go-to-market strategies. This kind of analysis helps identify market gaps, sharpen brand positioning, and drive better strategic decisions, and I would typically charge between ₹5,000 to ₹10,000 for a project like this.