Led the content strategy and management of Vernost's YouTube channel, transforming it into a thought leadership platform focused on Loyalty, Travel, Payments, and Digital Transformation. Developed content pillars, planned the editorial calendar, created video concepts and briefs, coordinated with internal stakeholders and leadership teams, and optimized content for discoverability and audience engagement. The strategy focused on showcasing industry insights, product innovations, client partnerships, and event participation to strengthen Vernost's brand presence, establish credibility among enterprise audiences, and support the company's broader marketing and business development objectives.