Social Media Marketing Executive – Akshay Pabba Podcast Company

Duration: December 1, 2024 – Present

Overview:
Responsible for managing and growing the podcast’s digital presence across YouTube and Instagram. Developed and executed content strategies that significantly boosted visibility, engagement, and audience growth.

Key Responsibilities:

Managed content for 131+ videos on YouTube, optimising titles, thumbnails, and descriptions for maximum reach.

Created and scheduled engaging content tailored to the podcast’s themes and audience interests.

Analysed performance metrics to refine strategies and improve engagement.

Developed a consistent visual and content style to strengthen brand identity.

Engaged with the community to build loyalty and drive organic growth.

Achievements:

Grew YouTube (https://www.youtube.com/@akshaypabba) subscriber base from 0 to 11.7K organically. 

Increased Instagram (https://www.instagram.com/akshaypabba/reels/) followers from 0 to 15.9K through targeted content and engagement strategies.

Contributed to higher video views, audience retention, and overall brand recognition.

Skills Applied:
YouTube channel management
Instagram content strategy
Audience growth & engagement
Social media analytics
YouTube Content strategy