Led an end-to-end SEO strategy for Comet, an Indian sneaker brand, focused on building long-term organic visibility and search-led growth.

Started with a comprehensive SEO Diagnostic Report to audit site health, technical SEO gaps, on-page performance, content structure, and competitive positioning within the Indian footwear market.

Conducted in-depth keyword research mapped to real search intent across brand, category, and use-case queries for men and women sneakers. Prioritized high-impact keywords based on search demand, competition, and conversion potential.

Developed a Keyword-to-Page Allocation Report to eliminate keyword cannibalization, define clear page ownership, and structure pillar–cluster content across brand, category, and blog pages.

Translated insights into a practical SEO Action Plan covering content creation, internal linking, on-page optimizations, and quick-win opportunities, aligned with Comet’s business goals and product categories.

The project established a scalable SEO foundation to improve rankings, organic traffic quality, and purchase intent across core sneaker-related searches in India.