For my minor project at MyCaptain’s Digital Marketing Pro Course, I conducted a thorough LinkedIn audit and developed a detailed action plan for the Amul – The Taste of India LinkedIn page. Over 4 to 5 hours, I researched top keywords used by the brand and its competitor (Mother Dairy), evaluated content quality, engagement metrics, follower demographics, and audience interests. I identified the brand’s strengths such as professional thought leadership, brand consistency, cultural relevance, and trust-building efforts, as well as areas for improvement like increasing interactive content, showcasing behind-the-scenes stories, and expanding focus beyond dairy products. Based on these insights, I created a week by week content strategy that includes polls, live sessions, case studies, newsletters, and partnerships aimed at improving follower engagement, brand credibility, and community building. This project helped me apply content research methods, strategic planning, and storytelling techniques to effectively grow a professional brand presence on LinkedIn.