The project involved creating a winning video ad for The Baby Studio, a baby furniture brand that prioritizes safety and style. The focus was on highlighting the company's commitment to using non-toxic finishes and sturdy construction to ensure the well-being of children. The ad also emphasized the company's dedication to exceeding industry safety standards while offering customizable furniture options in a variety of finishes, colors, and sizes. To create the video, the portfolio owner developed a storyboard, selected appropriate visuals, and crafted a compelling script. The end result was an effective video ad that effectively communicated The Baby Studio's value proposition to potential customers.