Push-Up Notifications - Tradebook

The objective of this project was to design an in-app push notification strategy and algorithm for a new age AI-based investing app. The project aimed to create a robust communication system that would effectively engage users with the app and keep them informed about their investments.

The push notification strategy and algorithm were designed to include primary, secondary, and tertiary flows. The primary flow included a welcome notification that would be sent to new users upon signing up for the app. The notification would introduce the app's features and benefits and encourage users to start investing.

The secondary flow included a series of investment-related notifications that would be sent to users to keep them updated on their investments' performance. The notifications would provide relevant information, such as changes in stock prices, new investment opportunities, or potential risks.

The tertiary flow included a series of notifications that would be sent to users who had achieved a certain level of investment in the app. The notifications would congratulate users on their progress and provide them with additional investment opportunities.

The push notification algorithm was designed to be personalized and dynamic, taking into account each user's investment behavior and preferences. The algorithm would analyze the user's investment history and provide personalized investment recommendations, which would be sent to the user via in-app push notifications.

Overall, this project was successful in creating a comprehensive in-app push notification strategy and algorithm for the AI-based investing app. The communication system would effectively engage users with the app, keep them informed about their investments, and ultimately drive more investments in the app.

12 Mar 2023


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