SEO & Website Audit & Strategy Development
SEO & Website Audit & Strategy Development Objective: Understand the client’s website performance, structure, competitors, and opportunities. Key Deliverables: SEO Audit Report + Action Plan. Tasks: Website Technical Audit Keyword Research & Mapping Competitor Analysis Content Audit Backlink Profile Analysis ON-PAGE SEO OPTIMIZATION Optimize website structure, content, and HTML elements to improve relevance and crawlability Tasks: Keyword Mapping (Primary + Secondary Keywords) Meta Title & Description Optimization Header Tags (H1–H6) Optimization URL Structure Optimization Internal Linking Strategy Image Optimization alt tags, file names, compression Schema Markup Implementation (Local, Product, Article, etc. Content Optimization readability, keyword density, LSI usage Mobile Friendliness & Page Speed Fixes Setting Up & Submitting Sitemap.xml + Robots.txt OFF-PAGE SEO (Link Building & Authority Building) Increase domain authority and trust through high-quality backlinks, brand mentions, and citations Tasks: Backlink Gap Analysis Outreach & Guest Posting Business Listings / Citations (Google My Business, Justdial, etc. Social Bookmarking Press Releases if applicable Forum Participation / Q&A (Quora, Reddit, Health-related forums Blog Commenting Reputable Sites Broken Link Building / Resource Page Links TECHNICAL SEO IMPLEMENTATION Ensure website structure and backend are optimized for crawling, indexing, and user experience Tasks: Fix Crawl Errors & Broken Links (404, Redirects Implement HTTPS & SSL Optimise Core Web Vitals (LCP, FID, CLS XML Sitemap & Robots.txt Setup; Canonical Tag Implementation Indexing Management (Noindex / Nofollow / Pagination handling Structured Data (Schema.org) Validation Mobile Usability Check Server Response Optimization Site Migration or URL Restructuring (if needed REPORTING, TRACKING & CONTINUOUS OPTIMIZATION Track performance, measure ROI, and continually improve based on data insights Tasks: Monthly Performance Report Traffic, Rankings, CTR, Leads Keyword Position Tracking Backlink Growth Monitoring Technical Health Check (Monthly Competitor Movement Tracking Content Performance Analysis CTR, Bounce Rate, Avg. Time on Page
18 Nov 2025
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