Website Audit Explanation for YarnNagri.com

1. Technical SEO & Crawlability

I checked whether YarnNagri’s pages are properly indexable by Google. This includes reviewing the XML sitemap and the robots.txt file to ensure no important page is accidentally blocked. Passionate Marketers+1

I also looked for canonicalization issues to avoid duplicate content problems and make sure search engines understand which version of a page is the “master” URL. librecrawl.com+1

2. Performance & Page Speed

Performance is critical. I tested YarnNagri’s speed (both mobile and desktop) using tools like PageSpeed Insights / Lighthouse. I focused especially on Core Web Vitals: LCP (Largest Contentful Paint), CLS (Cumulative Layout Shift), and interactivity. contentgecko.io

Based on the audit, I recommended: compressing large images, enabling lazy loading, minifying CSS/JS, and leveraging browser caching. AG - Digital Marketing Specialist+1

3. Mobile Responsiveness

Since mobile traffic is very important, I evaluated how YarnNagri behaves on mobile devices: layout stability, tap target sizes, font readability, and viewport configuration. Shopify+1

I also checked for mobile usability issues and recommended fixes to improve the mobile-first user experience.

4. On-Page SEO / Content Structure

I reviewed meta titles and meta descriptions for key pages to ensure they are unique, properly optimized, and within length limits. Lamphills Blog

I audited the heading structure (H1, H2, H3, etc.) on YarnNagri to make sure each page has a logical and SEO-friendly content hierarchy. librecrawl.com+1

Image optimization: I checked if every image has alt text, and whether the file sizes can be reduced for better performance. Search Engine Ace+1

5. URL Structure & Internal Linking

I analyzed the URL structure for SEO-friendliness: whether URLs are clean, descriptive, and consistent. librecrawl.com

I also looked at internal linking strategy to make sure link equity is distributed well, and that important pages are not orphaned. AG - Digital Marketing Specialist+1

6. Security / HTTPS

Verified that YarnNagri is fully served over HTTPS

Checked for mixed content issues (i.e. some resources loading over HTTP) that can hurt user trust and SEO. perfectseotools.com

7. Structured Data / Schema Markup

I proposed implementing schema markup to help search engines better understand YarnNagri’s content. For example: product schema if they are selling yarn, or article schema for blog topics. contentgecko.io

I recommended testing the structured data using Google Rich Results Test to make sure it is valid and can trigger rich snippets.

8. Content Quality & SEO Relevance

I reviewed the content on major pages (product pages, about page, blog) for depth, readability, and keyword targeting.

I suggested content gaps to fill (for example, how-to guides, yarn care tips, or customer FAQs) so that YarnNagri can better serve its target audience and rank for more long-tail keywords.

9. Analytics & Tracking

I recommended integrating Google Analytics / GA4 to track visitor behavior (which pages are most popular, bounce rates, etc.).

I also suggested setting up Google Search Console (if not already set up) to monitor indexing coverage, crawl errors, and search performance.

10. Action Plan & Prioritization

Based on the audit findings, I prioritized issues by impact and effort:

High-impact fixes: site speed, mobile usability, crawl issues

Medium-impact: meta tags, headings, content enrichment

Ongoing: schema markup, internal linking, content updates

I proposed a 3-month roadmap to implement the most critical SEO improvements and monitor progress using performance tools.

✅ Why This Audit Matters for YarnNagri.com

SEO Growth: Optimizing technical and on-page SEO helps YarnNagri rank higher in Google, bringing more organic traffic.

Better UX: A faster, mobile-friendly site improves user engagement and reduces bounce rate.

Conversion Boost: With better content, metadata, and tracking in place, YarnNagri can convert more visitors into customers.

Long-Term Value: Structured data and internal linking build a strong foundation for SEO that pays off over time.