A complete SEO audit was conducted for The Sleep Labs website and social media presence to identify gaps and suggest actionable improvements for better visibility, reach, and engagement.

Key Findings & Recommendations

Technical SEO

Found 29 site errors & 5 warnings – created a priority fix list.

Website page speed was slow → recommended image compression, caching, and optimization.

Mobile performance was poor → suggested Core Web Vitals improvements & better tap target sizing.

Missing Local Business Schema → advised implementation for local SEO.

Some URLs not human-friendly → recommended clean, descriptive URLs.

On-Page SEO

Meta descriptions too short/long → rewrote within 70–160 characters.

H1 tags reviewed → aligned with focus keywords.

Keyword consistency missing → mapped primary & secondary keywords across pages.

Image alt attributes missing on 14 images → added descriptive alt tags.

Off-Page & Social Presence

Facebook profile lacked a website link & optimized page name → fixed and updated.

Missing LinkedIn & YouTube profiles → recommended creation & optimization.

Planned regular posts with images/videos for awareness.

Proposed Facebook & Instagram Ads with A/B/C testing to boost reach & followers.

Suggested joining relevant Facebook groups for organic visibility.

Performed a full SEO audit and social presence review for The Sleep Labs, identified 29 errors, fixed meta descriptions, added alt text, optimized page speed recommendations, and created a social media + ad strategy to increase brand awareness.