I collaborated with Aradhika on the branding for Moga Punjabi Haveli, a new property by the legacy restaurant and hotel chain Moga. Positioned as a roadside luxury dhaba, the concept aimed to bring rich Punjabi flavours to travellers—blending traditional charm with a premium, on-the-go dining experience.

The client wanted the brand to feel vibrant and deeply rooted in Punjabi culture, while also paying homage to his grandfather, whose legacy inspired the project. As part of this tribute, we designed a mascot character based on his grandfather, bringing warmth, personality, and a sense of storytelling to the brand. 

Our scope included the logo, color palette, visual identity, and overall art direction, alongside a strategy and creative direction for social media. The final outcome was a lively, heartfelt brand that celebrates Punjabi heritage in a way that’s both personal and visually compelling.