I collaborated with Araisarting on the packaging design for Namakwali, a brand featured on Shark Tank India, for their new range of organic, homemade pickles. This project was a blend of tradition and innovation—using generative AI and design thinking to craft a label that felt rooted in heritage yet fresh and market-ready.

The design featured watercolor-style illustrations inspired by the landscapes and culture of Uttarakhand, creating a visual identity that reflects the brand’s organic roots while appealing to a new generation of conscious consumers. It was a deeply rewarding project that brought together storytelling, cultural aesthetics, and packaging design in a meaningful way.

This project was a blend of tradition and innovation—using design thinking and generative AI to craft a label that felt rooted in heritage yet fresh and market-ready. We had the opportunity to explore various generative AI tools throughout the process, which helped us iterate faster, experiment more freely, and arrive at creative solutions with greater efficiency.