A few days back, a prospect of mine asked me to write a B2B sample on the logistics industry. Even though I have never written anything on logistics, I took it as a challenge and decided to write one.

Here is the breakdown of the process:

➡️ Since the subject was not familiar to me, I first familiarised myself with it by reading several articles, white papers, and reports on it available on the internet.

➡️ Once the basic understanding was formed, I created a draft outline, breaking the subject into categories.

➡️ Next, I sat down to read the guidelines set by the prospect to ensure I didn't miss out on anything.

➡️ It was now time to write the content, for which I ran an overall grammar and spelling check.

➡️ The last step was editing and removing unnecessary parts, including relevant links, etc.

Time taken: The entire process took anywhere between 16-20 hours, out of which 12-15 hours went by solely for research purposes.